Who is Buying Property in the Var: Trends and Demographics in 2025
As of mid-2025, the Var department in Provence-Alpes-Côte d’Azur remains a highly sought-after destination for property buyers, attracting both domestic and international interest.
French Buyers
A significant portion of current buyers are affluent individuals and families from France, particularly Parisians seeking second homes. These buyers often prefer properties in areas like the Var for their proximity to the Mediterranean coast and the region's renowned lifestyle. The allure of the Var lies in its blend of natural beauty, cultural heritage, and accessibility, making it an attractive destination for those looking to invest in a holiday home or a peaceful retreat.
International Buyers
Additionally, international interest remains strong, with buyers from the UK, Netherlands, Belgium, and Germany continuing to seek both permanent residences and second homes in the Var. This trend is bolstered by France's reputation as a stable and desirable destination for property investment, offering a safe haven amid global uncertainties.
Market Trends
The Var's real estate market in 2025 reflects a blend of domestic demand from Parisians and international buyers, all drawn to the region's unique charm and investment potential. While the market has experienced some fluctuations, the enduring appeal of the Var continues to drive interest and investment in its properties.
Demographic Insights
The Var's population is characterized by a higher proportion of retirees compared to the national average, with 28.6% in 2021, compared to the national rate of 26.8% . This demographic trend suggests that many property buyers in the Var are retirees or individuals approaching retirement, seeking a tranquil environment for their later years.
In summary, the Var's real estate market in 2025 is marked by a diverse array of buyers, including affluent Parisians, international investors, and retirees, all attracted to the region's unique blend of natural beauty, cultural heritage, and quality of life.
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