French Prestige Property Market Update - January 2025
As of January 2025, the prestige property market in France, particularly in the southwestern regions of Nouvelle-Aquitaine, Occitanie, and Poitou-Charentes, is experiencing notable interest from international buyers. This influx is contributing to market dynamics and perceptions of value for money in these areas.
International Buyers and Value for Money
International buyers, especially from the UK, Netherlands, and the US, are drawn to southwestern France for its blend of cultural richness, favorable climate, and comparatively affordable luxury properties. The depreciation of the euro against other major currencies has enhanced purchasing power for these buyers, making high-end French real estate more accessible.
British buyers remain a significant presence, particularly in regions like Nouvelle-Aquitaine and Occitanie. Despite economic uncertainties, their interest persists, driven by the desire for quality of life and investment opportunities. The average budget for British buyers has seen a slight decrease, reflecting a cautious approach, yet remains substantial enough to impact the luxury market positively.
Dutch buyers are increasingly active, attracted by the region's accessibility and lifestyle offerings. Their investments often focus on second homes or properties suitable for extended stays, contributing to the demand for luxury estates with modern amenities.
American interest, particularly in areas like Provence, has also been notable. High-profile purchases by celebrities have spotlighted the region, leading to increased demand and rising property values.
Regional Insights
Nouvelle-Aquitaine: This region, encompassing departments like Dordogne and Charente, offers a diverse range of luxury properties, from historic châteaux to modern villas. The area is particularly popular among British buyers, who in 2022, accounted for 59% of foreign property purchases in Poitou-Charentes, seeking the sunny yet mild climate and picturesque landscapes.
Occitanie: Known for its Mediterranean coastline and Pyrenean landscapes, Occitanie attracts buyers seeking both sea and ski opportunities. The region's rich cultural heritage and favorable climate make it appealing to international investors looking for luxury properties that offer a blend of tradition and modernity.
Provence: Provence, famous for its iconic lavender fields, rolling hills, and perched villages, is a standout region for international buyers, especially Americans. With cities like Aix-en-Provence and Avignon, the area offers a rich cultural scene, impressive architectural heritage, and a highly desirable lifestyle. Prestige properties range from renovated traditional farmhouses (mas) to contemporary villas with stunning views. Its proximity to the French Riviera adds another layer of appeal, drawing buyers looking for a mix of luxury, history, and natural beauty.
Poitou-Charentes: With its affordability and sunny climate, Poitou-Charentes is a magnet for British buyers. The region offers character properties, including classic Charentaise homes, and a laid-back rural lifestyle. The average property price in Charente is around 200 000€ , making it an attractive option for those seeking value for money in the luxury market.
Market Outlook
The influx of international buyers is expected to sustain demand in the luxury property market across these regions. While prices have appreciated, the relative value for money compared to other European luxury markets continues to attract foreign investment. The combination of cultural allure, lifestyle benefits, and favorable economic conditions positions southwestern France as a compelling destination for prestige property acquisitions in 2025.
